Turkish design studio Autoban, led by Seyhan Ozdemir and Sefer Caglar, has designed Babaji Pide Salonu from their office in Istanbul. It is the first restaurant they have created for Alan Yau, having built up a dialogue and mutual understanding over several years.
Babaji is Alan Yau's response to the disappointment he felt upon trying pide, in London and Istanbul, and finding nothing special. "It seemed to me that nobody was taking particular pride in their pide," notes Mr Yau.
Istanbul provides the stimulus for Babaji’s logo, located as it is where Asia meets Europe. An east-meets-west clash of influences feeds into the identity for the restaurant, where a hint of Arabic script flows through the bold rounded letterforms. The co-joined letters reference the three syllables of ‘babaji’ – a sort of visual nod to the rhythm of the spoken word.